SmartSurvey allows businesses to design customized surveys. It includes ready-made templates and custom designing tools to build and share online surveys with participants. It includes a library of question types, and contact list management and reporting features that help to collect and analyze survey results. Designers can set validity and restrictions on their surveys to avoid inaccurate and invalid responses. Designers can also embed interactive audio, video, and images within their surveys. It collects responses in real-time, and the data can be viewed or exported into Excel files. Along with private companies, this solution also finds its application in education, government, healthcare, and not-for-profit organizations.