DeepDyve is a commercial website launched in late 2010 that provides access to mainly scientific and scholarly articles from a large range of commercial and non-commercial academic publishers. A novel aspect of DeepDyve's business model is that access is on an affordable, online rental basis for web browser viewing, rather than the conventional buy-and-download access already provided by most academic publishers. In an interview with one of the company founders, the article rental concept is mainly pitched as a way of giving researchers unaffiliated with academic libraries, access to otherwise expensive scholarly articles. Similar to other 'rental' or online access services such as Spotify and Netflix, DeepDyve charges a monthly or annual subscription.