Cite This For Me is one of the most popular citation tools today. Launched in October 2010, we began with the mission of helping students create perfect citations in a fraction of the time. Since then, Cite This For Me has assisted millions of users across the world including in the United Kingdom, United States, Australia, and beyond. Why Citing Matters Citing isn’t something you usually think about, but it’s important nonetheless. Without even realizing it, you do it already in your everyday life in little ways. Have you ever said, “I heard on XYZ News that . . . ,“ or “I read in XYZ that those two celebrities are dating,” or even “Mom said that you can’t do that.” By saying where you got your information, you are casually citing a source.