In scholarly and scientific publishing, altmetrics are non-traditional bibliometrics proposed as an alternative or complement to more traditional citation impact metrics, such as impact factor and h-index. The term altmetrics was proposed in 2010, as a generalization of article level metrics, and has its roots in the #altmetrics hashtag. Although altmetrics are often thought of as metrics about articles, they can be applied to people, journals, books, data sets, presentations, videos, source code repositories, web pages, etc. Altmetrics use public APIs across platforms to gather data with open scripts and algorithms.